Cheers to Conservation (C2C) is a collaborative fundraising initiative connecting Niagara’s wineries, breweries, distilleries, and growers with a shared mission: protecting and restoring the Niagara Peninsula watershed.

When your purchase participating Niagara wines, beers, or spirits, a portion of proceeds supports local conservation efforts. Every bottle or can sold becomes part of meaningful environmental action.

Your support helps fund:

  • Planting more trees, restoring habitat to protect plants, wildlife, and communities

  • Securing precious natural spaces, protecting the long-term health of the watershed

  • Making natural spaces more accessible, supporting physical and mental wellbeing through access to nature

  • Igniting environmental stewardship, expanding outdoor education and community outreach

 

 Our Partners:

We’re building a growing network of Niagara producers committed to conservation.

 
 

Celebrate Local Flavours while protecting nature for all, for always.

 

Get involved:

  • Join a growing network of Niagara producers turning everyday purchases into measurable environmental impact.

    By participating in Cheers to Conservation, your products help fund local restoration projects while strengthening your brand through meaningful, visible action.

    How it works:

    1. Connect with NPCF – We’ll walk you through the program and partnership options.

    2. Choose your impact model – Select how your product contributes (e.g., per bottle, per case, seasonal feature).

    3. Integrate the program – Add our logo, QR code, and messaging to your product or in-venue materials.

    4. Launch and engage – Start selling and let your customers see the impact they’re making in real time.

  • Every purchase tells a story, funding real conservation work across Niagara.

    Through Cheers to Conservation, contributions directly support priority restoration projects led by the Niagara Peninsula Conservation Authority, including:

    • Tree planting and reforestation

    • Wetland and habitat restoration

    • Watershed protection and biodiversity initiatives

    Follow your impact from purchase to project. Scan a product QR code or explore the campaigns below to see where support is going, why it matters, and how it’s making a difference.

    View Supported Campaigns:

  • Support conservation while enjoying some of Niagara’s best local craft beverages.

    Look for Cheers to Conservation products at participating wineries, breweries, cideries, and distilleries across the region. Each purchase contributes directly to local environmental projects.

    Shop Participating Producers: