Celebrate Local Flavours while Protecting Local Landscapes

Cheers to Conservation (C2C) is a collaborative fundraising initiative connecting Niagara’s wineries, breweries, distilleries, and growers with a shared mission: protecting and restoring the Niagara Peninsula watershed.

A healthy watershed provides clean air and water and fertile soil; combined with Niagara’s geological features and climate, these form the essential elements - known as terroir - of a thriving adult beverage industry.

When you purchase participating Niagara wine, beer, cider or spirits, a portion of the proceeds supports local conservation efforts. Every bottle or can sold becomes part of meaningful environmental action.

Funds raised through sales of locally produced products stay right here in the watershed, which includes all 12 municipalities within the Niagara Region, as well as parts of Hamilton and Haldimand County.

Your support helps fund:

  • Planting more trees, restoring habitat to protect plants, wildlife, and communities

  • Securing precious natural spaces, protecting the long-term health of the watershed

  • Making natural spaces more accessible, supporting physical and mental well-being through access to nature

  • Igniting environmental stewardship, expanding outdoor education and community outreach

 

 Our Partners:

We’re building a growing network of Niagara producers committed to conservation.

 
 

Explore the impact

Every purchase tells a story, funding real conservation work across Niagara.

Through Cheers to Conservation, contributions directly support priority restoration projects led by the Niagara Peninsula Conservation Authority, including:

Trees for ALl (TFA) Campaign:

The Cheers to Conservation campaign supports NPCA’s Trees For All (TFA) program, helping expand tree planting and reforestation efforts across the Niagara Peninsula watershed. Through this campaign, donations help make it possible to plant more trees, restore natural habitats, strengthen local ecosystems, and create a healthier, more resilient environment for future generations.

By supporting the campaign, you are helping Trees For All continue growing lasting environmental benefits across Niagara, Haldimand, and Hamilton.

Upcoming TFA Tree Plantings:

Visit our events page for more details, or to sign up to participate in a tree-planting.

Get involved:

  • Join a growing network of Niagara producers turning everyday purchases into measurable environmental impact.

    By participating in Cheers to Conservation, your products help fund local restoration projects while strengthening your brand through meaningful, visible action.

    How it works:

    1. Connect with NPCF – We’ll walk you through the program and partnership options.

    2. Choose your impact model – Select how your product contributes (e.g., per bottle, per case, seasonal feature).

    3. Integrate the program – Add our logo, QR code, and messaging to your product or in-venue materials.

    4. Launch and engage – Start selling and let your customers see the impact they’re making in real time.

  • Follow your impact from purchase to project. Explore the campaigns below to see where support is going, why it matters, and how it’s making a difference.

    View Supported Campaigns:

  • Support conservation while enjoying some of Niagara’s best local craft beverages.

    Look for Cheers to Conservation products at participating wineries, breweries, cideries, and distilleries across the region. Each purchase contributes directly to local environmental projects.

    Shop Participating Producers: